CLIENT:
Bureau Betak
YEAR:
2025
LOCATION:
World Trade Center, New York City
SCOPE:
Lighting Design, Equipment, Installation
Project Overview
For the Zara x Ludovic de Saint Sernin launch in downtown Manhattan, Studio RRD delivered lighting design for an intimate dinner-to-afterparty format—built to feel elevated, fashion-forward, and relentlessly camera-ready. The lighting approach supported a refined, high-gloss atmosphere for guests while maintaining strong contrast and depth for photography across tablescapes, circulation, and key brand moments—allowing the event to move seamlessly from polished reception energy into late-night celebration without losing visual cohesion.