For Target’s holiday season, Studio RRD delivered lighting design for a shoppable, open-to-the-public activation set on the Domino waterfront—built to feel larger-than-life while staying guest-friendly and camera-ready. Taking place December 5–7, 2025 at Domino Park in New York City, the experience combined brand moments, games, giveaways, and partner activations—requiring lighting that could quickly shift from immersive “walk-through” ambiance to punchy, high-read photo moments across multiple zones.