NIKE ALL-STAR WEEKEND

CLIENT:
Blue Revolver, Ideko
YEAR:
2025
LOCATION:
Henry J. Kaiser Center for the Arts- Oakland, Ca
SCOPE:
Lighting Design, Production

Project Overview

This three-day activation during All-Star Weekend celebrates basketball’s next generation through Nike’s immersive Future Game experience, showcasing elite youth competition, athlete appearances, exclusive local designs, and the debut of the Black Label Collection. The event highlights Nike’s commitment to elevating the sport for emerging stars and the community.