CLIENT:
Replica
YEAR:
2019
LOCATION:
Union West, NYC
SCOPE:
Design, Installation, Programming, Equipment, Labor
Project Overview
Helmut Lang continued the brand’s stripped-back New York aesthetic through a runway presentation focused on sharp tailoring, utility influences, and restrained styling. Presented during New York Fashion Week, the show paired minimal staging with stark lighting contrasts that emphasized silhouette and material. Studio RRD provided lighting for the presentation.